Priority Wine Pass - Don't Travel to Wine Country Without It

In theory, what's not to love about discount wine tasting passes? You buy a pass, visit wineries, and receive discounts on purchases. Of course, it's not quite that simple. The value of the card really depends on the wineries that are included and the discounts that are offered. Also, discounts at wineries in locations that you're never actually going to visit are worthless. Just as bad are tiny discounts at wineries that you have no interest in visiting. As a result, many wine tourists, including myself, decide to "pass on the pass." At least that was the case before I came across the Priority Wine Pass while researching potential affiliate partners.

Like most sites that rely on advertising, the product advertisements in the sidebar are chosen automatically by Google, and I get a few cents when you click on something that interests you. Go ahead, give it a try! (: The products and advertisers at the top of the page, though, are hand-selected by me. They are all businesses and products that I have personally evaluated and enthusiastically recommend to visitors of (AWG). You'll see ads from well-known companies such as,, and Priority Wine Pass.

So how did we decide to recommend Priority Wine Pass to site visitors? It came down to whether or not I would buy it. And to determine whether or not I would buy it, I had to wine-geek out with AWG visitor and wine critic ratings to determine if the wineries honoring the pass were places that I would want to visit. I also had to determine if the discounts were substantial enough to cover the cost of the pass, preferably many times over.

The pass covers more than 250 wineries throughout California and approximately 45 in Napa. The question for me was "How many of these 45 wineries do we already highly recommend to AWG users based on either AWG visitor reviews or aggregated wine critic ratings?" The answer was ten, or nearly 25%. Considering that we were using a pretty high bar to identify AWG highly-recommended wineries (wineries that received 4.5+ stars from AWG reviewers or have a 4+ aggregated wine rating, i.e. wineries whose wines routinely score 90 points and higher with the major wine rating publications), 25% was a pleasant surprise! Most of the other 35 wineries that provide discounts are also top-notch wineries, but they didn't have the AWG winery reviews or aggregated wine critic scores to be included on our "highly recommended" list.

Still, that's only ten Napa wineries, and if the discounts were small, it would be hard to recommend the pass to AWG users. Fortunately, the discounts are huge, especially when compared to other wine passes. Total savings at just the ten AWG highly-recommended Napa wineries listed below amounts to more than $350! So for just $39.99, you can save over $350 during a single weekend of wine tasting in Napa. Best of all, you can save all that money tasting at some of Napa's best wineries! For me, that alone made the card worth recommending. Add in the hotel and transportation discounts, concierge services, the other wine regions included, 12-month - vice current calendar year - activation period, wonderful customer service from Priority Wine Pass founder Jamie Cegelski-Gaebe, and it's an unbeatable value!

         AWG-recommended Napa Wineries Providing Priority Wine Pass Discounts

A. Mark Harold Wines
710 First Street, Napa, CA 94559
Complimentary tasting ($25 value)

B. Bell Wine Cellars
6200 Washington St, Napa, CA 94558
  (AWG Review)
50% off on the Grape to Glass VIP Tasting Experience ($50 value)

C. Elizabeth Spencer
1165 Rutherford Rd, Rutherford, CA 94573
  (AWG Review)
Complimentary Charter Tasting with a bottle purchase ($30 value)

D. Alpha Omega
1155 Mee Lane, Saint Helena, 94574
  (AWG Review)
$15 off Single Vineyard Tasting Experience

E. Whitehall Lane
1563 St Helena Hwy, St. Helena, CA 94574
2 for 1 Tasting or 50% off tasting ($20 value)

F. V. Sattui Winery
1111 White Lane, St. Helena, CA 94574
  (AWG Review)
2 for 1 Tasting ($25 value)

G. Anderson's Conn Valley Vineyards
680 Rossi Rd, St.Helena, CA 94574
2 for 1 Cave Tasting ($65 value)

H. Ladera Vineyards
150 White Cottage Rd S, Angwin, CA 94508
2 for 1 Terrace Tasting ($30 value)

I. Clos Pegase Winery
1060 Dunaweal Ln, Calistoga, CA 94515
Complimentary bar tasting for up to four people and 20% off wine purchased that day ($100+ value)

J. Amici Cellars
3130 Old Lawley Toll Rd, Calistoga, CA 94515
2 for 1 Classic Tasting ($25 value)

Priority Wine Pass members also receive discounts at wineries in Sonoma, Livermore Valley, Santa Cruz Mountains, Carmel Valley, Monterey, San Francisco, Santa Barbara, Los Olivos, Santa Maria Valley, Santa Ynez Valley, Lodi, El Dorado County, Amador County, Temecula Valley, Paso Robles, Illinois, and Michigan. Don't settle for second-rate wineries and don't pay full price for wine tasting. Buy the Priority Wine Pass today and take some time to decide what to do with all the money you're going to save. Buying more bottles of wine is always a good choice!

Published: July 1, 2016

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