News & Blog

Is this the ROCKY HORROR RIESLING SHOW? No, it’s FLX Sweet Surrender!

Why did the upswing in the quality of FLX dry and medium-dry Rieslings during the last couple of years receive such wide media coverage, but the transformation of the sweet FLX Rieslings got only a tiny fraction of those column inches and web pages? Because “sweet” is still a major turn-off for the older generation of male consumers many of whom cling to the dry wine gospel as if it were a life-saver and they were drowning men.