Would You Drink This Wine From A Can?

But now, Oregon’s Union Wine Company is taking the budget bottling trend to its logical conclusion. They've put Pinot Noir and a Pinot Gris in an 8-ounce can (just like Pabst, Budweiser, or Miller Light). And while it will save the company an impressive 40% on its packaging costs versus bottles, the decision was as much about rebranding the wine drinking experience.
See full article at Fast Company

Published: Nov. 4, 2013

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